Bandura, Albert

Albert Bandura’s work is considered part of the cognitive revolution in psychology that began in the late 1960s.

His social learning theory stressed the importance of observational learning, imitation, and modeling. “Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do,” Bandura explained in his 1977 book ​”Social Learning Theory.”

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