📙 The Magic of Reality

O. J. ( as in, “Oh, Jay!” )

This book really and truly fascinated me:

The examples and illustrations are mind opening and mind blowing, respectively.

96
p. 96

Richard Dawkins (see full profile here) is an English evolutionary biologist, author and professor at Oxford University. His seminal work The Selfish Gene (1976), popularised the gene-centred view of evolution and introduced the term meme. Here are a few extracts from The Magic of Reality that I feel it is okay to share as editable .pdf files:

pp. 12-13 from ‘The Magic of Reality’ (Dawkins, 2011)


pp. 32-52 from ‘The Magic of Reality’ (Dawkins, 2011)


pp. 118-139 from ‘The Magic of Reality’ (Dawkins, 2011)


pp. 246-265 from ‘The Magic of Reality’ (Dawkins, 2011)

Branded Identities

Brand and Identity

An imagined community is a concept coined by Benedict Anderson to analyse nationalism.

Anderson depicts a nation as a socially constructed community, imagined by the people who perceive themselves as part of that group.

Anderson’s book, Imagined Communities, in which he explains the concept in depth, was first published in 1983.

low-go


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