“Lies, damned lies, and statistics”

…is a phrase describing the persuasive power of numbers, particularly the use of statistics to bolster weak arguments. It is also sometimes colloquially used to doubt statistics used to prove an opponent’s point. The phrase was popularised by Mark Twain, who attributed it to the former British Prime Minister Benjamin Disraeli who allegedly said…

“There are three kinds of liesliesdamned lies, and statistics.”

Branded Identities

Brand and Identity

An imagined community is a concept coined by Benedict Anderson to analyse nationalism.

Anderson depicts a nation as a socially constructed community, imagined by the people who perceive themselves as part of that group.

Anderson’s book, Imagined Communities, in which he explains the concept in depth, was first published in 1983.