This book really and truly fascinated me:
The examples and illustrations are mind opening and mind blowing, respectively.
Richard Dawkins (see full profile here) is an English evolutionary biologist, author and professor at Oxford University. His seminal work The Selfish Gene (1976), popularised the gene-centred view of evolution and introduced the term meme. Here are a few extracts from The Magic of Reality that I feel it is okay to share as editable .pdf files: